Have you ever wondered “what is the best way to market my business on a tight budget?” The answer to that question may be simpler than you think.  Social Media Marketing (SMM) or Social Medial Optimization (SMO) is the answer to business owner’s marketing woes.

10 years ago many businesses relied on costly advertising to market their products and services. Social Media Marketing has become the new media marketing trend for business advertising and exposure, especially for budget strapped companies. Social Media Marketing allows a business to reach thousands of potential customers or clients without the costly financial output that most media marketing requires.

5 popular Social Media Sites:

1. Facebook.com:
   This site is not just for friends but for networkers and professionals who want to share and market their businesses. This site is especially good for contacting your warm market for new business exposures
   
   
2. LinkedIn.com:
   This is a popular site for alumni, business associates and many other professionals. LinkedIn is best used to network and connect with other professionals for business opportunities and exposure.
   
   
3. Twitter.com:
   This is a social networking and microblogging site that allows you to stay connected to friends and followers and share your recent activities. Twitter asked the questions “what are you doing?” Whenever you send out a text message it is known as a “tweet” that your friends and followers can see and reply or retweet to
   
   
4. Youtube.com
   If you are not camera shy, you can shoot a company commercial for your business or even a behind the scenes video on what your day to day operations or events are for your customers or cliental to see.
   
   
5. WikiHow.com:
   You can create a how to guide or tutorial on wikiHow and share your company’s services with the public, all for free.

 These 5 sites are just a small percentage of what is available for Social Media and Marketing sites for new and current business owners. The biggest benefit is that each of these sites has zero cost associated with them. In other words, they are free. If you do not mind sitting at your computer for a few hours, you can begin your marketing campaign without having to write a single check, and you can even work in your pajamas.

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