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Some helpful tips about the latest marketing trends and how Loco4Golf can assist developing and expanding your web presence.
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Social Web Sites
Social web sites are powerful marketing tools. These web sites may have started off with the stigma of teen-age cyber hype or a celebrity serving waste-of-time but business and professionals are embracing its functionality and integrating social media into their marketing plan. Between followers, subscribers and fans, you can send messages across your social network, promote events, build lists, post photo and video galleries, while encouraging participation from members. Information is easily shared between social sites with the click of a button so there no need to enter the same information twice. Being proactive by updating content is highly suggested.
We can help you set up your social networks and train you how to maintain and use them to your full advantage. You will be up and running in no time and be in full control.
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Facebook
Facebook keeps you connected with "friends" allowing you to post messages, comments, photos, videos, and join special interest groups and events. Facebook has over 100 million users across the world and is used by people of all ages, not just teenagers. Facebook ads can help spread your advertising campaigns to other members who are not your friends.
Let us help you start developing your Facebook presence, create Facebook pages and start building fans, In less than an hour we will have you connected to the Facebook community and well along the way towards creating rich and entertaining content ready to share with the world.
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Twitter
The concept behind Twitter is that you "follow" other Twitter members and like-wise, they can follow you. Through the use of "tweets" you post a message (no more than 150 characters) about anything you are doing, have done, will do, etc. It might not sound to interesting to follow "Joe Smith" as a person, but for business, the Twitter platform open a pipeline for promotion that can lead to great exposure. As a golf course with a Twitter account, you can post a special, for example "2 for 1 Green fees after 1pm" and have your tweet link to a coupon. The possibilities are endless.
Loco4Golf can assist you in setting up your Twitter account with custom graphics, train you how to share information across other social networks and have your tweets integrated into Loco4Golf's web site. You will be up and running in no time and be in full control.
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YouTube
YouTube allows you to post video clips, searchable by keywords, and made available for all YouTube members to view. Certain permissions can be given to each video clip to control who is allowed to see your videos. Many YouTube videos receive thousands or millions of views. There are so many video categories to browse from it may seem overwhelming. As a golf industry professional or golf course, posting video on YouTube will greatly expose your services and let viewers get an up close and personal feel about what you have to offer.
We can help you create your Youtube account, upload and tag videos and start building a subscription list. You won't need a professional video recorder, you can even use your smart phone to capture video and post on Youtube with the click of a button.
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Blogs
What a strange word: Blog. Don't let it intimidate you. A blog is just a web editorial or sort where writers publish stories, editorials, biographies, or just about anything that you would want to feature in a write up. Readers can comment on your blog and often resulting in a thread of comments, which is exactly what you want... a dialogue or feedback from readers. Blogs are a great way to post ideas, tutorials, promote or just let the world know how you are feeling. Online tools such as Blogger or WordPress are easy enough to get you up and running in no time.
Set up your Blog account, create custom graphics, connect your blogs to Loco4Golf as a featured editorial and get more exposure. Blogs are a great way to encourage participation from readers and invite them to be proactive by posting comments, visiting links and sharing information.
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Email Marketing
Everyday we all receive email messages that look more like a web page than a regular text email. Most likely these emails were sent to you because you joined a mailing list or opted-in to receive email promotions from a company or individual. We call these "email blasts" . Built just like a web page, these email blasts are sent to the receiver's email but have a more visual appeal. Emails blasts that are sent out to mailing list are federally regulated by laws against what is called "Spamming". You must abide by the rules when sending out email blasts. There is software available to create and manage mass email campaigns.
Loco4Golf can help you create and design email templates and campaigns, develop and manage mailing lists, track campaign and report quantifiable data about who received your email, who open it, clicked through and what they downloaded. This provides great lead generation and follow up leads to help gain more business.
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Golf Course Directory
Our Golf Course Directory lists over 150 golf courses in Arizona broken down into particular regions. This benefits golfers who are actively looking to play golf, golf courses looking to fill up their tee sheets, as well as the professionals associated with those courses, by showcasing features and promotions related to the particular golf course. Customize a marketing plan that works for you. Best of all our services to help promote you in our Directory are Free!
Use the Golf Course Directory to your full advantage. Post promotions, showcase merchandise, golf instruction, food & beverage specials.... and more. The solutions are custom and you are ultimately in control. We are happy to train you and your staff or work together to develop and design your promotions and advertisements.
- Promote special events, holiday specials
- Discounted tee times
- Proshop merchandise
- Golf Instruction
- Food & beverage items
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Web Pages
There are many golf professionals who don't have access to or don't know how to create a web site for themselves. They understand the need but don't know how to take the first step to launch themselves into cyber space. These days, building a web site doesn't mean you need to be a graphic designer or web developer. With some basic computer skills you can be up and running in no time. We can help you create a web site that won't break your bank or we can take you to a higher level of sophisticated web site design. It's an open canvass and we will coach you on what options are out there. Consultations are free so don't waste any time calling us.
Let us design a web site or profile for you. If you currently have an existing web site and are looking to add more functionality or link to our network, we will be glad to assist you with enhancing your visibility. We want to help bridge the gap between marketing and technology for your golf business and be considered an extension of your marketing team.
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